To be great, or not to be great – which do you want to be?

The majority of people say they’re likely to rely on their financial advisor’s knowledge and opinion when investing their hard-earned cash. That’s a lot of trust to place in one person – a great advisor knows that. But how do you take this trust and use it wisely in order to become the best financial advisor you can be?  Here are five tips to practice to do just that:

Tip #1 – Create a Good Reputation

Word of mouth can make or break your career. Building a good reputation will ensure that your clients trust you implicitly, which in turn means they won’t mind referring you to their friends and family.

Tip #2 – Be Knowledgeable but never all-knowing

Knowledgeable does not mean be a know-it-all. Being knowledgeable in the financial advising game is about keeping up with the changes and trends in the market but also having the ability to have an honest conversation with your clients when you really don’t know the answer, or when you might be going on a ‘hunch’.

Tip #3 – Be a Teacher

If your clients haven’t learnt something from you in the time you’ve worked with them, you’re doing something wrong. A good advisor will guide their clients through their financial journey, teaching them about concepts and processes along the way. Your clients should always leave a meeting with you feeling more informed and educated than before.

Tip #4 – Communicate, communicate, communicate

Being an attentive advisor will make you a good one. Keep in touch with your clients, old and new, and remember that the customer is king.  Don’t put all your time and effort into winning a new client and then forget about them when they’ve signed on the dotted line.

Tip #5 – Be a Risk-Taker within Reason

Keeping your own opinions about whether to take risks or not under wraps, a good financial advisor will always take their que from their clients. A good advisor will be guided by his client’s appetite for risk and not the other way around.

If you are interested in becoming a part of the best financial advisory team in Gauteng, drop your CV to sean.gilliland@dfc.discovery.co.za.

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